PRISMI SpA

Primi sui Motori SpA is an Italy-based company active in the information technology sector. The Company is primarily engaged in the provision of search engine optimization (SEO) services, which include the process of improving the visibility of a Website or a Web page by obtaining a high-ranking placement in the search results page of a search engine. The Company is also involved in other Internet services, including the implementation and improvement of Websites and portals; keywords and pay per click (PPC) advertising activities; development of software for e-commerce and statistical system to measure the performance and results of Websites, and social media marketing and e-mail marketing services, among others. In April 2013, the Company closed the acquisition of 51% stake in 3ding Consulting Srl. On July 16, 2013, it acquired a 51% stake in 2ThePoint PSM Srl and a 51% stake in Crearevalore SpA.

Executive
Full List of Officers

Alessandro Reggiani
Chairman of the Board, Chief Executive Officer
Start date: 2007-11-8

Raffaella Agazzani
Chief Financial Officer
Start date: 2016-4-18

Luca Valsecchi
Chief Operating Officer
Start date: 2015-9-1

Giuseppe Mungiello
Head of Legal Office for Payments and Debt Collection

Fabio Barone
Head of Organization and Quality

Denis Baruffaldi
Head of Production and R&D

Marco Marzola
Head of Data Processing Center

Antonio Silvestri
Head of Commerce
Start date: 2011-7-

Luca Catalano
Director

Alessandro Firpo
Director

Roberto Mussano
Independent Director

Date of incorporation
Country of incorporation ITA
Phone +39 051 4592111
Fax +39 051 4592120
Investor relations contact

+39 0547 317199

Free float 9772577
Security description Common Stock
Main venue Italian SE (Mercato Continuo Italia)
Ticker at main venue PRM
Location

Viale M. Finzi 587
41122 MODENA

Share price
/
 
Earnings per share
=
8.73
(
 
Share price
x
 
Shares
+
 
Net debt
) /
 
EBIT
=
NAN
Price
x
 
Shares
/
 
Net Sales
=
0
(
 
Share price
x
 
Shares
+
 
Net debt
) /
 
Net sales
=
0
Price
x
 
Shares
/
 
Own capital
=
0
Earnings per share
x
 
Shares
/
 
Own capital
=
0%
Dividend per share
/
 
Price
=
-0.09%
2017 2016 2015 2014 2013
Income statement
Revenue 14.99 12.66 9.04 15.39 11.11
Other Revenue, Total
Total Revenue 14.99 12.66 9.04 15.39 11.11
Revenue Change 18.4% 40% -41.2% 38.6% 9.6%
Cost of Revenue, Total 9.29 4.05 4.28 5.51 2.96
Gross Profit 5.71 8.61 4.77 9.88 8.15
Selling/General/Admin. Expenses, Total 6.16 5.89 6.47 6.85 5.51
EBITDA -0.75 -0.88 -5.01 -2.57 -1.25
EBITDA margin (%) -5% -7% -55.4% -16.7% -11.3%
Research & Development
Depreciation/Amortization 0.60 1.09 1.20 1.22 0.48
Interest Exp.(Inc.),Net-Operating, Total
Unusual Expense (Income) 0.20 0.02 0.16 0.54 0.12
Other Operating Expenses, Total 0.10 3.58 3.15 5.05 3.78
Total Operating Expense 16.34 14.63 15.26 19.18 12.84
Operating Income -1.35 -1.97 -6.21 -3.78 -1.73
EBIT margin (%) -9% -15.6% -68.7% -24.6% -15.6%
Interest Inc.(Exp.),Net-Non-Op., Total
Gain (Loss) on Sale of Assets
Other, Net 0.12 0.02 0.00 0.00
Net Income Before Taxes -3.23 -3.37 -7.45 -4.87 -2.26
Provision for Income Taxes 0.16 -0.16 -0.91 -0.65 -0.28
Net Income After Taxes -3.39 -3.21 -6.53 -4.22 -1.98
Minority Interest 0.15 0.10 0.34
Equity In Affiliates
U.S. GAAP Adjustment
Net Income Before Extra. Items -3.39 -3.07 -6.43 -3.88 -1.98
Total Extraordinary Items
Net Income -3.39 -3.07 -6.43 -3.88 -1.98
Total Adjustments to Net Income
Income Available to Com Excl ExtraOrd -3.39 -3.07 -6.43 -3.88 -1.98
Income Available to Com Incl ExtraOrd -3.39 -3.07 -6.43 -3.88 -1.98
Dilution Adjustment
Diluted Net Income -3.39 -3.07 -6.43 -3.88 -1.98
Diluted Weighted Average Shares 7.03 5.13 3.22 3.42 2.92
Diluted EPS Excluding ExtraOrd Items -0.48 -0.60 -2.00 -1.14 -0.68
DPS - Common Stock Primary Issue
Diluted Normalized EPS -0.46 -0.55 -1.97 -1.03 -0.65
Balance sheet
Cash 0.73 0.50 1.55 0.22
Cash & Equivalents 0.01 0.00 0.00 0.03
Short Term Investments 0.36 0.00
Cash and Short Term Investments 0.73 0.51 1.92 0.25
Accounts Receivable - Trade, Net 9.25 11.08 12.01 12.42
Total Receivables, Net 9.85 11.37 12.26 12.54
Total Inventory 0.01 0.00 0.01 0.01
Prepaid Expenses 0.35 0.39 1.88
Other Current Assets, Total 2.88 0.99
Total Current Assets 13.46 12.23 14.59 15.67
Property/Plant/Equipment, Total - Gross
Accumulated Depreciation, Total
Property/Plant/Equipment, Total - Net 0.18 0.18 0.16 0.06
Goodwill, Net 0.92 1.07 1.23
Intangibles, Net 3.00 2.95 3.56 1.75
Long Term Investments 0.11 0.14 0.14 2.51
Note Receivable - Long Term 8.22 4.50 6.11 2.68
Other Long Term Assets, Total 0.22 2.63 1.75 0.52
Total Assets 26.12 23.71 27.54 23.19
Accounts Payable 3.67 4.32 4.45 3.38
Payable/Accrued
Accrued Expenses 1.87 1.42 1.75 1.41
Notes Payable/Short Term Debt 0.00 0.00 0.00 0.00
Current Port. of LT Debt/Capital Leases 2.28 2.49 2.47 3.76
Other Current liabilities, Total 4.18 4.24 4.20 2.53
Total Current Liabilities 11.99 12.47 12.86 11.07
Long Term Debt 10.13 7.59 6.20 3.05
Capital Lease Obligations
Total Long Term Debt 10.13 7.59 6.20 3.05
Total Debt 12.40 10.08 8.67 6.81
Deferred Income Tax
Minority Interest 0.38 0.53 0.57
Other Liabilities, Total 2.42 2.02 2.10 0.77
Total Liabilities 24.91 22.61 21.73 14.89
Redeemable Preferred Stock, Total
Preferred Stock - Non Redeemable, Net
Common Stock, Total 4.86 3.04 1.41 1.35
Additional Paid-In Capital 5.79 4.45 9.35 8.10
Retained Earnings (Accumulated Deficit) -9.46 -6.39 -4.95 -1.15
Treasury Stock - Common
ESOP Debt Guarantee
Unrealized Gain (Loss)
Other Equity, Total 0.00
Total Equity 1.20 1.10 5.81 8.31
Total Liabilities & Shareholders Equity 26.12 23.71 27.54 23.19
Total Common Shares Outstanding 5.13 3.22 3.31 2.83
Total Preferred Shares Outstanding
Tangible Book Value per Share, Common Eq -0.53 -0.91 0.31 2.32
Cashflow
Net Income/Starting Line -3.21 -6.53 -1.98
Depreciation/Depletion 1.09 0.05 0.02
Amortization 1.16 0.46
Deferred Taxes
Non-Cash Items 1.18 3.93 1.47
Changes in Working Capital -3.22 -3.05 -0.94
Cash from Operating Activities -4.16 -4.45 -0.97
Capital Expenditure -0.06 -0.06 -0.03
Other Investing Cash Flow Items, Total -0.90 -0.44 -3.63
Cash from Investing Activities -0.96 -0.51 -3.66
Financing Cash Flow Items
Total Cash Dividends Paid
Issuance (Retirement) of Stock, Net 2.96 1.77 4.01
Issuance (Retirement) of Debt, Net 2.39 2.13 1.80
Cash from Financing Activities 5.35 3.90 5.82
Foreign Exchange Effects
Net Change in Cash 0.23 -1.05 1.20
Cash Interest Paid
Cash Taxes Paid
Values are in EUR and expressed in million