Papu Design Oy

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PAPU is a rapidly growing Finnish clothing and lifestyle brand, that has received a lot of attention internationally. Our goal is to become one of the leading European sustainable design clothing brands.

Papu Design is a Finnish company operating in the textile industry and is known for its high-quality clothing for children and women. The company was founded in 2012 and today the products are sold to 27 different countries through the company’s own online store and over 100 retailers. PAPU started off with children’s clothing, but today the women’s collection (and products) will result in half of the turnover of the company.

The growth of Papu Design has been rapid. Between 2012 and 2018 the turnover has grown from 12 000€ to 2,6M€. In the last three years the growth has been over 300% in total, and in the first eight months of 2019 the growth has been over 40% compared to the same time period last year. This year we predict that the turnover will exceed 3,2M€.

Where did it all begin?

Why is it so hard to find sustainably produced, high-quality and visually pleasing clothes for children? Do I want to be part of the fashion industry, that can sometimes be in conflict with my personal ethics and moral?

These were some of the questions considered by Papu Design Oy’s founder Anna Kurkela in 2011 before establishing her own clothing brand. She came to the result that change will happen only by doing something concrete. To create the visual world of PAPU she found the visual artist Hanna-Riikka Heikkilä, and so began an unique friendship, a successful co-operation, and a growing international clothing brand.

Time has shown, that many customers have been looking for a more unique, more sustainable and better quality option beside the large fast fashion brands. PAPU’s first collection ”Papu ja Nappisade” was sould out quickly after the launch and some products from the popular collection have become PAPU’s identifiable classic items. After this, the company has grown rapidly and gained a stable market position.

As a growing company, the possibilities to have an impact and make even more sustainable decisions continue to grow. We want to grow Papu Design to be so big, that its actions have an impact also in the bigger picture. Now our goal is to grow the amount of shareholders, since we see our shareholders provide great value in the company’s development. At the moment, our company has approximately 770 shareholders, of whom over 65% are women. We want to be a forerunner in positive and sustainable business, and to show that value-based entrepreneurship is the way to succeed internationally in the future. Our vision is to be one of the leading European sustainable women’s and children’s clothing brands by the year 2025.

We welcome you to join us in making Papu an international success story!

Papu1 week ago

Toivotamme kaikki rakkaat asiakkaamme tervetulleiksi Storelle! ❤️

Myymälämme on auki seuraavien aukioloaikojen mukaisesti:

Maanantai – Lauantai klo 11-17

Pohjoisesplanadi 19, Helsinki

#papustore #helsinki...

Papu2 weeks ago

From the Papu Stories blog you can read more about our brand, the people behind the products and our thoughts on sustainability! Read the first post now at! #papustories #finnishdesign #blog

Papu1 month ago

Today only: ALL PRODUCTS from our Composer collection 30 % OFF at! 💚 The offer ends today at 6pm so be quick and get your favorites now! (Classics & gift cards excluded from the offer) #papustories

Papu1 month ago

Vastuullisuus on pieniä ja isoja ekotekoja. Papu toi mallistoonsa Lyocell-kuidusta (selluloosapohjainen) tehdyn kestävän ja miellyttävän materiaalin, jonka valmistusprosessi vaatii vähemmän energiaa ja haitallisia kemikaaleja.